Bill has over 20 years of immersive and production experience and has built over a dozen production facilities including MotorTrend and LA Times. He founded MindOverEye in 2001 sold to MotorTrend in 2011 and has worked with every major automotive manufacturer creating virtual and immersive content. Bill started and managed world’s largest automotive channel on YouTube - 5.6 million subs on Facebook, 22 linear shows a month, over 450 hours of content per year. Advanced creative technology that is applied in service of creation, is his passion.

Steven Amato is a marketing and entertainment innovator, currently serving as CEO and Chief Content Officer of Contend. He co-founded Omelet, an award-winning agency, and was previously President and CCO there. Amato has worked with high-profile clients such as Ticketmaster, Amazon, Bud Light, Microsoft, Tribune, Walmart, Meta, Samsung, and Riot Games. He is a renowned storyteller and thought leader, having even consulted with the Obama White House. In Fall 2020, Amato co-founded Apex with Bill Wadsworth.

Gev is the Head of Technology with years of experience in VFX and Game Development. He has a degree from the Massachusetts Institute of Technology (MIT) and a driving passion to innovate, explore and automate. His experience includes working at Dreamworks R&D, where he developed cutting-edge tools and techniques for film production. In his spare time, Gev explores new technologies and works with AI.

Andrea is an integrated marketing and business strategy professional known for integrating agency services with digital content strategies and technology. Strong innovator and customer advocate known for building strong client and internal relationships, facilitating team collaboration & communication across operations. She is always seeking opportunities to enhance services and drive efficiencies through innovation. Over 20+ years of agency and innovation experience.

Alenka Obal is a highly accomplished Executive Producer based in Los Angeles with expertise in live action, XR, animation, design, VFX, and experiential work. At Apex, she oversees all production aspects from creative development to post-production across multiple disciplines. Her career highlights include producing the award-winning VR movie “Farewell Yellow Brick Road” by Elton John and overseeing productions for renowned artists and major clients. Alenka’s technical expertise, strong vendor and talent relations, and legal acumen make her a formidable force in the studio management and production industry. She has also contributed to the financial and operational health of studios like Los Angeles Times Studios and Synchrony Studios.